Challenge
Create a loud voice for a green energy start-up.
Innovation for a better tomorrow
There is no better time than this to build a green future. Entera assumed the role of the partner of those who believe in a sustainable life, fueled by renewable energy. Entera is building a world where innovative technologies and natural resources mean smart solutions for a better life. Entera produces and provides certified green energy in a transparent package for any company in Romania, who wants a sustainable organization and wants to contribute to a change for the better in the environment in which we live.
Our Challange
We are a team of creatives who are excited about unique ideas and help companies start their business journey. Being part of the evolution process from the very first drafts, we learned a lot about green energy, its benefits, and understood our client’s needs and visions. We helped the Entera team to come up with a suitable brand name, find their voice, express their messages both visually and verbally, and guided the transformation of a great concept into reality.


A sustainable future based on renewable energy.
Entera is the smart green energy provider that supplies the tools to contribute directly to a responsible future.

MW Eolian power

MW Solar power

Logo
The symbol is inspired by the three syllables of the word en-te-ra, and consists of an abstraction of the letter “e”. Converging lines symbolize the merging of resources of renewable energy – sun, wind, and water.
Naming
Naming // The word entera integrates the concept of “enter” and “terra” which represent the hero archetype and natural approach of the company.


Main colors
Green is the main brand color, symbolizing energy from natural sources. It must be used most often to obtain a consistent brand image in all communication materials.
Forming a strong contrast with green, the color yellow has the role of highlighting important elements such as buttons on the website, words, or important phrases.
Neutral colors



Accent colors




Font family
Entera uses the Pusia font-family: It is a professional, contemporary sans serif family,
with friendly and dynamic shapes. Its subtly curved shapes and attention to detail reflect the character of the brand.
Be the change
A website to promote
a better future.
Throughout their website, Entera encourages society to make a change and join the green energy revolution. Beside a dynamic layout, we integrated online payment and subscription methods for Entera’s clients.
What's more?
Personalized icons.
Custom-made icons for services & energy resources.

Construction
The symbols are configured from the grid of the Entera logo construction.

Construction
The icons are created using elements from the logo symbol.
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